Canon USA has an active rebate program on various Canon RF lenses. These rebates will run until at least the end of this month.
- Canon RF 5.2mm f/2.8L Dual Fisheye $1799 (Reg $1999)
- Canon RF 14-35mm f/4L IS USM $1499 (Reg $1699)
- Canon RF 15-35mm f/2.8L IS USM $2199 (Reg $2399)
- Canon RF 16mm f/2.8 STM $249 (Reg $299)
- Canon RF 50mm f/1.2L USM $2099 (Reg $2299)
- Canon RF 50mm f/1.8 STM $159 (Reg $199)
- Canon RF 70-200mm f/4L IS USM $1599 (Reg $1799)
- Canon RF 85mm f/1.2L USM $2599 (Reg $2799)
- Canon RF 85mm f/1.2L USM DS $2899 (Reg $3099)
- Canon RF 85mm f/2 IS Macro STM $499 (Reg $599)
- Canon RF 100mm f/2.8L IS Macro $1199 (Reg $1399)
- Canon RF 100-400mm f/5.6-8 IS USM $499 (Reg $649)
- Canon RF 600mm f/11 IS STM $699 (Reg $799)
- Canon RF 800mm f/11 IS STM $899 (Reg $999)
Our eyes are dry from crying, our wallets are empty from paying...:cry:
I got an RF 100-400 last September with a previous reduction that was pretty good ($550), but the current one is even better. That’s ok because I love the lens and got to use it through the fall.
They had the RF 100mm Macro $400 off, the RF 70-200 F4 was $400 off, the RF 15-35 was also $400 off and they had the RF 50 1.2 $200 off if I remember correctly.
I don't know if it's just me but it's kind of weird seeing all these discounted prices, it almost gives the impression they are not selling as much as they predicted and they are trying to push their numbers. Or they just trying to make incentives to push DSLR users to switch to mirrorless.
Still weird seeing these discounts especially if they were popular lenses and selling like hot cakes (they were out of stock for a long time).
Makes you wonder what is happening behind the scenes for these discissions to push out these rebates.
Same for camera, I have the R5 for 2 years now, and can still buy it for the same price new...
It was unusual (and still is) that Canon could keep the first prices (even increases it for 100--500) for RF for "years" now. This seems to be over now. Finally.
It sucks for consumers and likely suppliers as well, but it seems to be very successful for Canon itself.
The end-of-the-year discounts are a pretty normal occurrence.
They just seem pretty drastic because they were before the return to the original prices.
It ensures that the retailers can make a decent profit.
PS: sorry for the adverb...
Hubris starting to fade about RF mount plus negative publicity from locking out of 3rd party lens makers(even Nikon is partially allowing 3rd parties now) not helping either. Atleast in Japan it seems like Canon has lost sales.
BCN Ranking: interchangeable lens sales share by manufacturer in 2022 - Photo Rumors
Meanwhile, in 2022 Canon took the #1 spot for mirrorless bodies away from Sony (in Japan, based on BCN data as is your link). If that trend continues in 2023, no doubt lens sales will follow and Canon will again top the BCN lens list (as they did for over a decade before last year).
What is your point? Are you suggesting that trading a Canon DSLR for a used Nikon DLSR because of a lack of 3rd party lens compatibility affecting neither of those cameras, somehow represents a trend?