Canon USA has an active rebate program on various Canon RF lenses. These rebates will run until at least the end of this month.
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Yup. They raised all their lenses by $100 last year. Plus, the rebates were better about a month ago. For example the rf 100mm $999.99 but they raised to $1199.99. $2400 for a 24-70mm 2.8 zoom and $2600 for an rf 85mm 1.2 prime is overpriced.I swear they went through and raised all the prices on these lenses last year just they could offer “rebates” later. Not all, but some are on sale for what they used to cost.
Overpriced is in the eye of the buyer. If the lenses sell at those prices, they’re not too high. Some people will wait for prices to drop, and they may or may not. Rebates sometimes spur impulse buying (which I think played a part in my purchase of the RF 100-400, but I’m quite happy with the lens).$2400 for a 24-70mm 2.8 zoom and $2600 for an rf 85mm 1.2 prime is overpriced.
Canon started aggressively enforcing MAP a few years ago. In North America you have canonpricewatch to get around that, in other regions you need to be friendly with your local suppliers to get pricing below MAP.The prices lower from the original "canon official" prices were quite normal for EF lenses for years. Nobody paid the full prices for EF 85mm or such lenses...
Same for camera, I have the R5 for 2 years now, and can still buy it for the same price new...
It was unusual (and still is) that Canon could keep the first prices (even increases it for 100--500) for RF for "years" now. This seems to be over now. Finally.
Let's start buying our Canon gear in the USA ....What about us poor Europeans?
Our eyes are dry from crying, our wallets are empty from paying...
And pay 20% VAT + 16 to 20% custom duties?Let's start buying our Canon gear in the USA ....
Nah. Just toss the box and rub the lens with some dirt.And pay 20% VAT + 16 to 20% custom duties?
These are back to the original prices before Canon had to raise them due to the parts shortage.I don't know if it's just me but it's kind of weird seeing all these discounted prices
MAP does not make Canon any more money outside of the Canon retail stores.Canon started aggressively enforcing MAP a few years ago. In North America you have canonpricewatch to get around that, in other regions you need to be friendly with your local suppliers to get pricing below MAP.
It sucks for consumers and likely suppliers as well, but it seems to be very successful for Canon itself.
I'm shocked! Your suggestion would be bigly unlawful.Nah. Just toss the box and rub the lens with some dirt.
We had some crazy rebates here in Canada during December and January. Almost all the RF lenses had between $100-400 off.
They had the RF 100mm Macro $400 off, the RF 70-200 F4 was $400 off, the RF 15-35 was also $400 off and they had the RF 50 1.2 $200 off if I remember correctly.
I don't know if it's just me but it's kind of weird seeing all these discounted prices, it almost gives the impression they are not selling as much as they predicted and they are trying to push their numbers. Or they just trying to make incentives to push DSLR users to switch to mirrorless.
Still weird seeing these discounts especially if they were popular lenses and selling like hot cakes (they were out of stock for a long time).
Makes you wonder what is happening behind the scenes for these discissions to push out these rebates.
Lens sales, yes. Most likely, that's because unlike this forum, in the real world APS-C is far more popular than FF, and the RF mount has only two APS-C lenses that weren't even available until partway through 2022. With the discontinuations in the M line, a slight drop for Canon is not unreasonable. People on interweb forums are making a big deal about the 3rd party lens thing, it's probably meaningless in the real world.Hubris starting to fade about RF mount plus negative publicity from locking out of 3rd party lens makers(even Nikon is partially allowing 3rd parties now) not helping either. Atleast in Japan it seems like Canon has lost sales.
I know of a guy who’s getting rid of his 10 year old Canon DSLR and lenses and buying a 10 year old Nikon DSLR because of this 3rd party stuff. He only buys used and it has zero effect on EF glass but he’s worried it will be an issue for him.People on interweb forums are making a big deal about the 3rd party lens thing, it's probably meaningless in the real world.
I know of a guy who sold all of his Hasselblad cameras and lenses and bought a set of fine art oil paints, an easel and a stack of canvases.I know of a guy who’s getting rid of his 10 year old Canon DSLR and lenses and buying a 10 year old Nikon DSLR because of this 3rd party stuff. He only buys used and it has zero effect on EF glass but he’s worried it will be an issue for him.